SB Bank has been in the financial market since 1994, developing all the time without a slogan, and quite rapidly, being just an industrial bank. Since September 1998 the Central Bank of the Russian Federation has declared it financially stable bank, thanks to the fact that SB Bank became one of five lending institutions. All this time the sign of the bank looked too gray among its own kind. But at that time there was no the question about the image of the bank, because Shipbuilding Bank was well known among the large industrial enterprises.
From 2000 there appeared a remote service system to work with businesses via the Internet. A year later on MICEX it was in the top three leaders by the trading volume in U.S. dollars. And in mid-2006 SB Bank announced officially about re-branding. Read the rest of this entry »
In the U.S. women’s marketing has long been developed and continues to gain in force, but in Russia it appeared with a slight delay, for example Alfa-Bank, where the promotion of this type of marketing began 5 years ago. They carried out detailed segmentation of the customer base of Alfa-Bank by costs, revenues, places to shop, balances, and the average size and value of purchases done by customers of the bank, then the results were put on the already existing at the time product matrix. It was learned that there was a very broad client segment, consisting of young women with an average income of 700 dollars and above, and they had nothing to offer in respect of banking product. Then, together with the women’s fashion magazine Cosmopolitan, they designed a non-standard and completely new product for the other banks for the female population. It was a co-branded Visa card, Alfa-Bank-Cosmopolitan. The card was very unusual. It had clearly marked feminine design, gave the right to a 10% discount for the girls in the popular and well known establishments, beauty shops, cafes and other establishments such as shops: Snow Queen, Morgan, Estelle Adoni, Motivi, Monton, beauty salons Mone, as in Shokloladnitsa and ILE DE BEAUTE, and many others. Across the country, these places were more than 500. According to the results of sales, it was evident that they have surpassed all expectations in almost 3 times, so the decision to draw attention of female audience was loyal and profitable. Read the rest of this entry »
Rebranding of Vneshtorgbank began in October 2006. As Andrei Kostin, who at that time was a Chairman of VTB Board, said that in 3-5 years the bank would enter the top 50 markets in the world, taking up the 122nd position.
The official goal of rebranding is to create a strong banking system of international stature, as well as the transfer of all its members under VTB brand that will give them all the advantages over competitors, and ultimately contribute to greater success in meeting the challenges described in the strategic development.
Preparing for the rebranding of the bank took a year and all work was done thoroughly. The search for a partner bank took 3 months, and it became the Department of Interbrand Group. Specialized agency conducted a comprehensive and in-depth analysis of all the brands that were owned by Vneshtorgbank, also they designed platform, brand strategy and its architecture and cultural and linguistic expertise in 22 languages of the world was held. Read the rest of this entry »
In the first place in the rebranding of Bank of Moscow it was necessary to change all the familiar image of the brand in the right direction for the bank to adjust the action of shareholders and consumers. This usually occurs when a simple campaign to promote the bank is unable to do this itself or bank policy changes.
Most often the reasons for the rebranding is the lack of impact of an existing bank’s image on consumer behavior, he does not behave as the bank would like. It often happens that a provocation to re-branding is not objective circumstances in the market but banal business fashion.
Also during the re-branding it is necessary to keep a succession of new communication to already existing image of the bank before the campaign, the bank must receive additional benefit from the perception of the brand. If all these facts are not taken into consideration, the tried and tested over many years of working knowledge of the bank and perception of the brand will be lost, just go in vain all the money spent on the rebranding, and all past costs will slow down the creation of a new views, image, if it is contrary to the old one. Read the rest of this entry »
The full name is Baltic Development Bank CJSC. The net assets are 9 304 342 thousand rubles. Net income is 148 256 thousand rubles.
Moscow
Baltic Development Bank was founded in 1994 in Kaliningrad. At the beginning of its existence it was controlled by private persons and was called “Carbo-Bank”. In 1995 it was renamed in “Baltic Development Bank”. In 2008 the bank’s head office moved to Moscow. “The Baltic Development Bank” is a closed joint stock company. Read the rest of this entry »
Till the end of August 2009 the bank was named Tatecobank.
“Anchor Bank” is a regional credit institution, which has long experience in banking. The main activity of the bank is complete banking services, which include credit financing, settlement and cash services, work with the deposits of public, private entrepreneurs, small and medium businesses. From 2010 the bank began to work actively with foreign exchange transactions. The principal owner of the credit institution is Galina Korkunova.
The bank was founded in 1990 in Kazan. It was called “Tatar Commercial Environmental Bank.” The founders of the bank were environmental department at KSU, SEC and the State Committee for Ecology of the Republic of Tatarstan.
In mid-summer 2008 controlling stake in the bank was acquired by a well-known businessman Andrei Korkunov. Later in the late summer of 2009 the credit institution changed its name to “Anchor Savings Bank.” A little later, Galina Korkunova made the replacement of old unreliable shares for new ones. As a result she controlled 74.9% of the shares. The remaining shares were held by the following people: Boris Bychinskii (9.71%), Nicholay Kharchenko (8.27%), Sergey Ryzhkov (4.26%), and Paul Segal (2.12%). Read the rest of this entry »
The full name is CB Alba Alliance LLC. Net assets are 5 356 760 thousand rubles. Net income is 59 024 thousand rubles.
Moscow
Reference
CB Alba Alliance is the bank that deals with investments. At the moment it is completely controlled by two businessmen, Alexander Frayman and Dmitry Pyatkin. The main area of the banking activity is servicing a small group of wealthy investors. Resources are represented by means of bank accounts of private individuals.
Alba Alliance was founded in 1993. The participants of Alba Alliance until 2004 were l well-known Leonard Blavatnik and Viktor Vekselberg. After numerous changes in ownership structure, which reflected in the bank’s activities in the summer of 2005 the owners of Alba Alliance became Alexander Friman and Dmitry Pyatkin. Until that time they were managers of IC “Sovlink.” Sovlink is a broker consulting company which since 2002 has been a part of the bank. Also the banking group includes a number of other large companies and industrial companies. Until 2008 the bank was located in the suburban town Taldoma. Now it is the capital bank. Read the rest of this entry »
The full name is Joint Stock Commercial Alef Bank CJSC. Net assets are 9 521 053 thousand rubles. Net income is 7 872 thousand rubles.
Moscow
Reference. Alef-Bank CJSC is a small Moscow bank, controlled by the British investment company Eastlink Lanker Plc. The bank specializes in lending to corporate clients, which are close to the main shareholder. The bank also provides account services to corporate entities and securities transactions.
Major sources of funds are internal funds and account balances on customer accounts. Moreover these sources have roughly equal shares – 44%.
The Bank was registered in 1992 as a closed joint stock company. At the beginning of the bank’s shareholders were the JV “Geosoft”, JSC “Asto” JSC, “March-Service”. In 2002 the bank fully passed under control of English Eastlink Lanker Plc Read the rest of this entry »
The full name is Commercial Bank Agropromcredit CJSC. Net assets are 19 938 054 thousand rubles. Net income is 184 891 thousand rubles.
Additional information.
Commercial Bank Agropromcredit JSC was registered in 1994. It gained fame as a federal bank that is able to offer its customers a full range of financial banking services.
The basis of the bank is the principle of social business responsibility, integrity, mutual benefit and openness. These principles have already proven their viability. The Bank will continue to follow them.
The bank has 12 branches and 36 offices in six of the seven federal districts of Russia.
International rating agency Moody’s Investors Service according to the results of the bank work gave it a long-term rating B2; short-Not-Prime (NP); financial stability rating E + (BFSR). Forecast for the future – “Stable”. Read the rest of this entry »
The full name is Avtotorgbank LLC. Net assets are 5 041 751 thousand rubles. Net income is 10 244 thousand rubles.
Moscow
Additional information. Until the summer of 2008 the bank had another name – CB Slavic interdisciplinary Express Bank LLC.
Avtotorgbank LLC is a fast-paced, mid-cap Moscow Bank. It is completely controlled by dealership Major Auto. The main activities are credit granting and servicing commercial entrprises.
The bank was registered in 1994. Until summer 2008 it was called Slamek-Bank. After increasing of the authorized capital up to five hundred million rubles it changed its name to Atotorgbank. About a month after that bank was bought from the former owners by Major Auto.
At the moment 90% of capital is owned by Major Service Center, the remaining ten percent is owned bank by board chairman Alexander Nikitin. Read the rest of this entry »